BetTOM Review (2026) - Best Odds Guaranteed

UK bettors often complain that horse and greyhound racing get second-tier treatment from operators built primarily around football.

BetTOM, who are a newly-licensed bookmaker that entered the British market in 2025, has taken a different approach - building its promotions and site features squarely around racing.

Football hasn't been left behind either, with a deep range of player-specific markets sitting alongside match result and handicap options across the major European leagues.

Read on for our full breakdown of what BetTOM have to offer.

BetTOM is operated by Bet Tom Limited, a British bookmaker with offices and operations based in Uckfield, East Sussex.

The brand is licensed and regulated by the UK Gambling Commission (UKGC) - licence no. 64959.

New customers at BetTOM can claim back half of their first day's sportsbook losses as a free bet, up to a maximum of £25.

BetTOM Promo Code

No promo code is required to claim this welcome offer from BetTOM.

BetTOM New Player Terms and Conditions

• Deposit at least £10 using a debit card to start your first day
• Place three qualifying bets of £10 (or more) each on three separate events on the day of your first deposit
• Each qualifying bet must be priced at minimum odds of Evens (2.0)
• This offer applies to sportsbook bets only
• If your settled stakes minus returns come to a loss of £10 or more, BetTOM refunds 50% of that loss
• Your loss return comes in the form of a free bet up to £25
• The stake itself is excluded from any returns
• You'll need to use the free bet within 7 days of it landing in your account

Is the BetTOM Bonus Worth It?

This is a modest offer against the bigger fixed free bets available elsewhere on the market, since it only pays out if your first day ends in a loss.

Still, three bets of £10 or more give you a good look at the football and racing markets before you commit further.

It suits cautious new customers who want a small safety net rather than punters chasing the biggest headline offer.

Key Benefits:

✔️ Loss-Based Safety Net - You only need a losing first day to trigger the refund, rather than relying on a single qualifying bet

✔️ Low Qualifying Stake - Each of the three qualifying bets only needs to be £10 or more

Who is This Bonus Best For?

✔️ This bonus is best suited to cautious new bettors who want a modest safety net on their first day

As one of the freshest betting sites in the UK market, BetTOM's ongoing rewards lean heavily toward horse and greyhound racing rather than a broad spread across every sport.

Here are the rewards that they have on offer:

• Double Result Payout - This pays out on both the first-past-the-post and the amended official result on UK and Irish race winner markets, up to £5,000 per customer per day
• Daily ACCA Boost - A flat 25% boost on winning accas of four or more legs at combined odds of 2/1 (3.0) or bigger, usable once per day up to a maximum benefit of £200
• Big-Event Specials - One-off promotions built around major race meetings and football fixtures

Unfortunately, BetTOM does not currently offer a VIP program.

BetTOM offers cards and open banking options which is broader than you'd expect from such a new sportsbook.

New customers can deposit using Visa Debit, Mastercard Debit, or bank transfer via Trust Payments and Trustly, with a £10 minimum deposit and a £10 minimum withdrawal.

Withdrawals go back to the same method used to deposit, and BetTOM aims to process these the same day.

However, your bank's own clearance times mean funds can take up to three working days to land in practice.

Verification starts at registration with BetTOM asking for your name, address and date of birth and attempting to verify these automatically. When we tested, verification was completed on the same day. 

Where automatic checks aren't enough, you'll be asked to send across a valid passport or driving licence, a utility bill from within the last three months confirming your address and a recent statement from the account or card you've used to deposit.

Based on testing carried out for our BetTOM review, card withdrawals were approved quickly once identity checks had been completed. Just to note, there can be some extra scrutiny on large wins, but nothing untypical for a UK bookmaker. 

BetTOM's site is built around depth in football and racing rather than a broad spread of gimmicks, and it delivers well on both fronts.

Best Odds Guaranteed

Best Odds Guaranteed applies to UK and Irish horse and greyhound racing from 10am GMT each day, capped at £100 per bet and excluding ante-post bets, special markets and international racing.

If the starting price beats your taken odds, you're paid out at the better price and that is a genuine edge for regular racing bettors.

Sub On, Bet On

If your selected player is substituted in regular time, this feature transfers your stat-based bet to their direct replacement instead of settling it early.

It covers markets like anytime goalscorer, shots on target and bookings, with no opt-in needed.

Deep In-Play Betting

Live markets regularly run to more than 100 in-play options on a single football match, covering goals, cards and player props as the action unfolds.

Bet Builder

BetTOM's bet builder tool combines several markets from the same match into a single price, covering most of the site's football and racing markets.

BetTOM offers a mobile app  for both iOS and Android devices.

• App Store: 2.9* (20+ reviews)
• Google Play Store: 4.5* (10+ reviews)

Both figures are still light on volume and reviews given how recently the app launched, and the gap between ratings on the two stores is worth keeping in mind.